HOUSTON, June 25, 2009 --BLOCKBUSTERis giving Houston- area movie lovers the chance to try its new one-day movie rental option for free. Monday, June 29 will be “Free Movie Monday” at participating BLOCKBUSTER® stores. The event underscores that the entertainment retailer is giving consumers the choice between one-day and five-day rentals, enabling them to access entertainment based on their lifestyle, budget or even their mood of the day.
Anyone who visits a participating Houston BLOCKBUSTER store on June 29 may receive a free one-day DVD rental. One free rental per member account. A BLOCKBUSTER store membership is required to participate; free memberships are available to those who are not currently members.
“Some customers like to rent by the day, while others need a little more time. So we’re offering different options and pricing to meet their needs,” said Mark Guild, Regional Director, Operations for Blockbuster Inc. “The new rental choices represent one more way BLOCKBUSTER offers consumers convenient access to media entertainment, all just a drive, download or mailbox away.”
Under the new rental terms, one-day rentals of all new releases, both standard DVDs and Blu-ray, are $2. All other movies in the store rent for just $1 a day. Customers who want a longer rental period can choose the five-day rental at only $5 for the latest new release titles or $4 for all other movie titles in the store.
About Blockbuster
Blockbuster Inc. (NYSE: BBI, BBI.B) is a leading global provider of in-home movie and game entertainment, with more than 7,200 stores throughout the Americas, Europe, Asia and Australia. The company may be accessed worldwide at www.blockbuster.com.