Aniden Creates Product Launch Video For HP’s New Z Workstation Series
HP
recently chose Aniden Interactive to deliver a product launch video showcasing
the Z Workstation product attributes.To produce a captivating motion animation, Aniden created a story for
the Z Workstation.Big ideas begin
with creativity. Creativity begins with innovation.Innovation starts with the end in mind, innovation starts
with Z.
With
a brushed aluminum cable-free design and quiet liquid cooling, Aniden’s energetic
video focused on the innovative design of the Z Workstation.To create an even more powerful video,
Aniden worked with DreamWorks Animation to include the making of the Monsters
vs. Aliens movie using HP’s Z Workstation.Aniden’s product launch video was presented during HP’s
product release event in Los Angeles, showing Z Workstation’s role in the 3D,
video production and CAD industries.
“We are so pleased
with the level of creativity and skill Aniden Interactive brings to our
marketing campaigns and product launches. With our new Z Workstation line,
Aniden successfully created an interesting and compelling approach, elaborating
on our partnership with DreamWorks Animation. Aniden continues to
leverage their digital assets into creative and innovative experiences,
allowing HP to appeal to consumers and businesses in unforgettable ways,” says Jeff
Wood, Director of Worldwide Marketing for the Workstation business at
Hewlett-Packard.
ANIDEN INTERACTIVE is a digital design agency with
broad expertise in visual imagery across all media.Aniden helps clients during their product development stage
all the way to their product launch – whether it is developing user interfaces
for handheld devices and touch technology, 3D rendering and photoreal, print
and packaging, video production, technical illustration and product
documentation, to fully interactive next-generation exploratory product
experiences.Aniden has one simple
goal: to transform ideas into digital reality.
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