Radio Lounge, selected by Forsythe and Butler, produces the new radio advertising campaign for Waste Not Want Not: a Maui based non-profit organization that provides the island’s hungry and less fortunate with healthful and nutritious fruit that would otherwise go to waste.  To date, the organization has collected over 19 tons of fruit that has fallen from trees.  Seniors on the island, and the Maui Food Bank, are beneficiaries of the program that also provides low income communities with the fruit at no charge.  www.fruitpickup.com The Pacific Radio Group and other stations in the area have committed their support to the Public Service Campaign.

 

Radio Lounge has consistently worked with Forsythe and Butler to create and produce several advertising projects over the past several years.  Brad Forsythe, the agency’s President and Executive Creative Director says, “We wanted a professionally executed announcement that would not sound like your typical PSA radio spot.  And we knew we could count on the support from our friends at Radio Lounge.  It’s gratifying to provide marketing assistance to help the community support organizations and the people of Maui.  The tourism downturn has had a negative impact Island wide and we’re happy to contribute our small part to help.” http://www.forsythebutler.com

 

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