AMA Houston Luncheon: Houston Texans

First taking the field in 2002, The Houston Texans came to town after Houston Oilers owner Bud Adams moved his team to Nashville, Tennessee. Since bringing the NFL back to town, the Texans have endeared their brand with fans and built a marketing machine that has scored time and time again.

At the center of this special team is President Jamey Rootes. A seasoned business veteran and former marketer at IBM and Procter & Gamble, Rootes has built one of the most valuable professional sports franchises in the NFL. Rootes’ approach to the Texans brand has been proven a winner--selling out more than 65 consecutive home games.

How has he kept the brand an All Star? He credits his “Keys to Victory,” which include leadership, people, relationships, focus, teamwork, and culture. And now you can learn to apply his approach to your own marketing and organizational challenges.

When
Wednesday, September 10, 2008
11:30 - 12:00PM Registration and Networking 
12:00 - 12:30PM Lunch 
12:30 - 1:15PM Presentation

Where
Junior League of Houston 
Ballroom 
1811 Briar Oaks Lane
Houston, Texas

Admission & RSVP
Advance Registration
AMA Members: $30 
Non-Members: $45
Students: $20 (student ID required)

Paying at the Event
AMA Members: $40 
Non-Members: $55
Students: $20 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating.

Online Registration
Register online at http://www.regonline.com/texans
by Monday, September 8 at 5:00PM

Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card.

For questions regarding the event, please contact Julia Corinne.