Thursday 4-Dec-08 11:15 AM to 1:15 PM CST
Behavioral targeting is one of the fastest growing online marketing tactics used by marketers today. With this year’s spending reaching over $1 billion and projections for budgets to exceed $2.5 billion by 2010, this powerful approach shows no signs of slowing down. From the old days of pop-ups to the new ways of advertising personalization, we’ve seen behavioral targeting become more advanced and in turn more effective. This event will include interesting facts, powerful strategies, and emerging tactics that will help you accomplish your ultimate marketing objectives with behavioral targeting.
Key Takeaways
-Understand how consumer data is the most important element of behavioral targeting
-Learn how behavioral targeting can be leveraged for branding, conquesting, and direct response
-Know how behavioral targeting allows advertisers to connect with their precise target psychographic audience with accuracy and scale
Thursday 4-Dec-08 11:15 AM to 1:15 PM CST
Director of Sales
Company: Specific Media
Biography Paul oversees sales operations in the Southwest region including management, market expansion, and strategic planning. Paul’s leadership and experience has helped to increase the company’s expanding client roster of brand advertisers, including several top entertainment, auto, retail, and travel brands. Specific Media works with more than 300 of the top Fortune 500 companies, including 7 of the top 10.
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