Thursday 4-Dec-08 11:15 AM to 1:15 PM CST

Speaker: Paul Oronoz, Director of Sales
Specific Media

Maggiano's Little Italy
2019 Post Oak Blvd
Houston TX 77056 USA
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Details for "Larger Audience, Better Performance - The Rise of Behavioral Targeting"

Behavioral targeting is one of the fastest growing online marketing tactics used by marketers today. With this year�s spending reaching over $1 billion and projections for budgets to exceed $2.5 billion by 2010, this powerful approach shows no signs of slowing down. From the old days of pop-ups to the new ways of advertising personalization, we�ve seen behavioral targeting become more advanced and in turn more effective. This event will include interesting facts, powerful strategies, and emerging tactics that will help you accomplish your ultimate marketing objectives with behavioral targeting.

Key Takeaways
-Understand how consumer data is the most important element of behavioral targeting
-Learn how behavioral targeting can be leveraged for branding, conquesting, and direct response
-Know how behavioral targeting allows advertisers to connect with their precise target psychographic audience with accuracy and scale

Speaker Paul Oronoz

Paul oversees sales operations in the Southwest region including management, market expansion, and strategic planning. Paul�s leadership and experience has helped to increase the company�s expanding client roster of brand advertisers, including several top entertainment, auto, retail, and travel brands. Specific Media works with more than 300 of the top Fortune 500 companies, including 7 of the top 10.

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Cost
Registration before Friday, September 26
$30 Members
$40 Non-Members
$20 Students

Registration after Friday, September 26
$35 Members
$45 Non-Members
$25 Students

Group Discount
One free for every five people registered. To take advantage of the discount, register the five people and then email the chapter administrator with the 5th person's name and company name ( logan@amchouston.com).

Agenda
11:15 a.m. - 11:40 a.m. - Registration and networking
11:40 a.m. - Lunch served
12:00 noon - Program starts
1:00 p.m. - 1:15 p.m. - Q & A
1:15 p.m. - Program ends

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