The Great Crew Change is altering the way we think about employee communications, and ourcustomers are retiring too.
On November 21st the AMA's Energy SIG will invite you to ask "Y."
- "Y" should my marketing programs be altered to speak to the latest generation of customers, employees and decision makers?
- "Y" should I leverage the values and communications styles of my Millennial employees to spread our marketing message? (Y are they exceptionally good at spreading information?)
- "Y" should talent recruiting techniques cross over into new customer recruitment?
Join us on November 21st as we explore marketing practices that resonate with the most marketed-to generation in history.
Panel
W. Bruce Bullock
Director, Maguire Energy Institute
Cox School of Business, Southern Methodist University
Andrea Fabbri
COO
EcoAllign
Dean Martin
Senior Manager, Human Capital
Ernst & Young LLP
Surya Rajan
Completions Engineer and Author of SPE Study on Gen Y in the Oilfield
Marathon Oil
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When
Friday, November 21, 2008
Program Schedule
7:30-8:30am Networking and breakfast
8:30-10:30am Program
Where
Hess Club
5430 Westheimer Road
Houston, TX 77056
www.hessclub.com
1-877-661-4377
Parking:
Complimentary parking at Hess Club. Just follow the signs.
Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20 (student ID required)
Online Registration
Register online at
https://www.regonline.com/energygen
by Wednesday, November 19th, 2008, 12 noon
Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card. Walk-in registration will be available (but not guaranteed) on site at Hess Club at the day of the event.
For questions or comments regarding registering online, please email Dylan Powell.
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