Houston's population has become increasingly diverse and the business landscape is rapidly evolving. According to the 2007 Houston Area Survey, in Harris County, Anglos represent 37.9% of the population; Hispanics 37.8%; African-Americans 17.8%; and Asians 6.6%.No other city in the U.S. more clearly exemplifies the trends that are radically refashioning the social, economic, and political landscape of urban America.
Marketing professionals must understand these demographics in order to ensure effective market segmentation, more business opportunities, and better client interaction and retention. Multicultural markets are now leading the way for real revenue and share growth for many companies; however, there are still opportunities and challenges ahead.
Learn how our panel of experts has successfully integrated multicultural marketing initiatives into their broader business strategies and overall marketing programs. Through their insights, opinions, and experience, our panelists will illustrate how to build a winning campaign through the use of strategic planning, innovative messaging, and intelligent marketing that tie into their long-term corporate goals
Attendees will learn:
- Best practices relating to advertising, community relations, and direct marketing campaigns geared at multicultural audiences
- How to build momentum, create awareness, consensus, and support and all levels of the organization to move multicultural marketing forward
- How to avoid common mistakes while measuring and evaluating success
Moderator
Mary Jane Mudd, Full Tilt Communications
Panelists
Genaro Peña, Director of Marketing, Houston Airport System
Gary Orr, President / CEO, Comerica Bank - Houston
Oliver Luck, President, Houston Dynamo
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When
Tuesday, December 2, 2008
Program Schedule
7:30-8:00am Registration and networking
8:05-8:10am Announcements and
introduction of speakers
8:15-9:55am Speakers presentations
10:00-10:15am Q&A
10:20-10:30am Closing remarks
Where
20 Greenway Plaza, (Koch Building) off of Edloe,
Training room One (on the first floor),
Houston, TX 77046
Parking:
Complimentary parking across the street.
Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20 (student ID required)
Online Registration
Register online at
http://www.regonline.com/multicultural
by Wednesday, November 26 at 12:00 noon.
Please keep in mind that no-shows will be billed for this event. Pre-payment will be accepted by credit card. Walk-in registration will be available (but not guaranteed) on site at 20 Greenway Plaza, Training Room One on the first floor,
For questions or comments regarding registering online, please email Dylan Powell
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Houston Events List
