Know your Competitors
In difficult economic times, companies take a more careful look at the things they do well and focus on their core capabilities. Resources tighten up, and competitive issues become even more critical. Getting a good scouting report makes all the difference in the sports world, but in many organizations, understanding their strategic risk in a competitive business environment gets very little attention.
In this workshop, you will learn about competitive intelligence and how to use it to improve your company's competitive results. You'll walk out with an action plan based on your own needs, designed to help your company compete more effectively.
This workshop is for professionals who want to help their company improve their bottom line by teaching them:
- What is competitive intelligence and how is it used?
- What do we need and where do we get it?
- What does it mean and how does it fit into my organization?
- What type of competitive intelligence gathering is unethical or even illegal?
Speaker
Mark Johnson, Principal of Vector Group Services, a consultancy offering custom Competitive Intelligence, CI Training and marketing analysis solutions. Mark received his Bachelor's and Master's of Economics from Southern Illinois University at Edwardsville, and took post-graduate studies in economics at St. Louis University.
Mark has developed competitive analysis, forecasting, and marketing analysis for a variety of industries. He has been involved in competitive intelligence for over ten years with a wide variety of companies, including Southwestern Bell Telephone (now AT&T), MetaSolv Software, Blockbuster, TXU Energy, and Flowserve Corporation. He has been the Chairman of the Dallas-Fort Worth chapter of the Society of Competitive Intelligence Professionals for several years.
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When
Wednesday, December 10, 2008
Program Schedule
12:30-1:00 pm Registration and networking
1:00-1:15pm Announcements and introduction of speakers
1:15-4:30 Presentation
4:30-5:00 pm Q&A
Where
CenterPoint Energy Meeting Rooms
1111 Louisiana
Houston, Texas 77002
Parking:
Numerous garages nearby are available in
addition to the facility's garage
Admission & RSVP
Advance Registration
AMA Members: $55
Non-Members: $75
Students: $20 (student ID required)
Paying at the Event
AMA Members: $75
Non-Members: $85
Students: $20 (student ID required)
Online Registration
Register online at
http://www.regonline.com/intelligence
by Friday, December 5, 2008 at 5pm.
Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card. Walk-in Registration will be available on site at CenterPoint Energy Meeting Rooms on the day of the event.
For questions or comments regarding registering online, please email Dylan Powell
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