Event Description

AMA Houston B2B Marketing SIG Presents
Discovering the Value of Green: What is green marketing and what does it mean for the B2B community?

What is green marketing and what it means to the future of B2B marketing practices? In this economy, as our rising climate crisis remains a "hot" topic, B2B firms and their marketers must uncover low to no cost green measures that not only meet client expectations, but "walk the walk" and implement green marketing measures in-house.

Many B2B Marketers are questioning whether it is important to focus their efforts on sustainability, particularly as economic conditions (and budgets) have tightened. Our expert panelists will cover the following topics:

Green and the New Administration

The Business Case for "Green"

Authentically "Green": Marketing Starts With Your Brand

Moderator
Ray Poltorak
Director of Marketing - EagleBurgmann

Panelists
Kim R. Chapman, National Director of Marketing & Communications - TRANSWESTERN

Bethany Haley, President/Brand Strategist - SAVAGE, Branding + Corporate Design

Kevin West (former Vice President of Marketing - Direct Energy), Consultant - Mission Pink Marketing

When

Tuesday, June 30, 2009

7:30am-10:00am

Where
Four Oaks Place - Auditorium
1330 Post Oak Blvd, ground level/lobby
Houston, TX 77056

Parking
Complimentary parking is available. All visitors need to park on the roof of the 1330 garage.

Pricing
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20 (student ID required)

Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating

Online Registration
Register online at
http://www.regonline.com/greenvalue
by Friday, June 26, 2009, noon.

Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card.

Silver Sponsors