Join us as Ken Sheirr of the Houston Rockets discusses how the franchise was able to successfully launch an experience based campaign both on and off the court.

How can you better engage your customers and cut through the clutter of traditional marketing mediums? Experience based marketing offers this opportunity by enhancing your customers' experience with your brand. This unique marketing strategy can also have a positive influence on brand attitude and brand relation by tapping into your customer's emotions of your brand.

The Houston Rockets took this approach by introducing a new marketing campaign for the 2009-10 season to further enhance fan's experiences with the team, even after the game was over. The most unique aspect was the transition from a player-focused campaign to a community-focused campaign, a strategy that is not commonly used in sports marketing.

Houston Rockets Director of Marketing, Ken Sheirr ;will discuss the development and strategy behind their latest campaign, "We Are Red Nation" and how they have been able to utilize this new marketing strategy to enhance the fan experience beyond the basketball court.

Schedule
11:30 - 12:00pm  Registration and Networking
12:00 - 12:30pm  Lunch
12:30 - 1:15pm    Presentation