Recent research indicates that sales people don't use up to 90% of the materials marketers give them. Why?  Because it doesn't help them sell. They spend up to 40% of their time developing their own material, expending valuable time and resources.

Through savvy sales force enablement, you can significantly impact "the bottom line" and become an invaluable asset to your sales force. Providing marketing tools they will actually use for positioning, messaging and lead generation creates new revenue opportunities, reduces sales cycle time, and links your marketing efforts to financial results.

Attendees can expect to walk away with:

• How to create powerful positioning that goes beyond branding to really engage your sales force and customers
• Best practices on how to get your sales force excited about what they present to customers that catapults sales conversations into actual buyer preference
• How to create and manage a successful lead generation system

Please join us as this panel of experts takes you through an engaging exploration of best practices for positioning, message development and delivery, and lead generation for the energy industry.

Panelists 

Scott Berg, Director, Global Digital Strategy & Ecosystems - Corporate Marketing, Hewlett-Packard Company

Tim Riesterer, CMO and SVP - Corporate Visions Inc., and co-author of Customer Message Management: Increasing Marketing's Impact on Selling (2006)

Gordon Gorrie, Marketing Executive - Wood Group, Gas Turbine Services