There has been a flurry of corporate catastrophes lately.  The crash of the financial giants, major automotive dilemmas, and now to the crisis in the Gulf - some of the world's largest corporations are suffering from major hits to their reputations.  A well-armed communication and PR pro always prepares for the worst.  And, while crisis preparedness will not prevent an incident, it can minimize the "clean-up" costs and help deter long-term damage to your brand.

Our panelists will share tried and true communications and PR techniques that will guide you before, during, and after a communications disaster strikes:

Attendees Will Learn:

• How to spot the classic mistakes brands make in crisis and how you, the communications and PR professional, can help avoid them
• How to avoid panic in the predicament: creating a Crisis Preparedness Plan
• How to manage your brand if the crisis goes viral
• How to get your brand back on track after crisis

Speakers
Henry Delagarza - Delagarza Public Relations
Jim Flint - Marketing Director, John Eagle Honda
Chris Ferris - Web Marketing Manager, Texas Children's Hospital
John Schwartz - Corporate Communications Director, Texas Children's Hospital

When
Tuesday, September 28, 2010
7:30am–10:30am



Register online at
regonline.com/crisiscomms
by Fri., September 24th, 2010, 5pm

Please keep in mind that no shows will be billed for this event. Pre-payment will be accepted by credit card. Registration will also be available on-site at the United Way.

Where
United Way
50 Waugh Drive
Houston, TX 77007

Schedule
7:30-8:00am – Registration and networking
8:00-8:15am – Announcements and introduction of speakers
8:15-9:30am – Speaker presentations
9:30-9:45am – Q&A
9:45-10:30am – Closing remarks and members only networking

Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20
(student ID required)

Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20
(student ID required)

Questions
For more information on this event, please contact Kimberly.Wachel@gmail.com or call 281-787-9032

For questions or help with registering for this event, email us at info@amahouston.org.