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More rigorous government regulations, practice changes, financial concerns and shifting demographic dynamics have all dramatically changed the health care game. When just about every element of a medical or dental practice is up in the air, marketing to physicians can be daunting!
This event will refine your playing skills and give you winning strategies when marketing to physicians and their practices, no matter how the rules of the game may change.
LEARN
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How to best target physicians based on changing demographics and attitudes
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How to use gender and generational differences (gen X, gen Y, boomer) for marketing advantage
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How to better balance the traditional face-to-face approach with online and mobile strategies
This all-star panel of experts will share real-world experiences and best practices that will enhance your physician marketing game plan for winning results.
Panelists
Susan Saurage-Altenloh - President at Saurage Research, Inc.
Bonnie Scholz – Director of Business Development at The Methodist Hospital
Sandra Simpson – Regional Director of Practice Marketing at US Oncology
Leslie Harrison – Physician Relations and Market Growth Director at CHRISTUS Health
Moderator
Melanie Levine - Principal at Medical Symposiums, Inc.
Questions
For more information on this event, please email us at healthcaremarketing@amahouston.org
For questions regarding registering online, please email us at info@amahouston.org
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