Wednesday 10-Mar-10 11:30 AM to 1:15 PM CST
Junior League
1811 Briar Oaks Lane Houston
|
Position: Founder and President,
Company: Saint Arnold Brewing Company
|
 |
 |
AMA Houston March Luncheon
Houston’s Home Brewed Beer: How Saint Arnold Built its Brand through Guerilla Marketing |
|

Beer: The Original Social Media
You
want to really "friend" someone? Buy them a beer. Crafting success in a
competitive market like beer takes more than the luck of the Irish. It
takes creativity, commitment and a strategic focus. Join us as Brock
Wagner, Founder and President of Saint Arnold Brewing Company discusses
how he’s built buzz about the company’s brand through unconventional
marketing mediums since its founding in 1994.
Just in time for Saint Patrick’s Day, Brock’s story in savvy brand management will:
- Take a fresh look at social media and direct marketing
- Give you insight into brand creation in the consumer market
- Reinforce the power of "experiential marketing"
- Explore the economics of advertising vs. public relations
- Consider ways to use events to build business and reinforce brand
Don’t miss this chance to raise your glass to a true Houston marketing success—and network with industry leaders.
Speaker
Brock Wagner, Founder and President, Saint Arnold Brewing Company
|
|
When
Wed., March 10, 2010
11:30am–1:15pm

Register online at
www.regonline.com/saintarnold
by Tuesday, March 9, 2010, 11am
Please keep in mind that no-shows will be billed for this event. Pre-payment accepted by credit card.
Walk-in Registration will be available on site at the Junior League the
day of the event, but walk-ins are not guaranteed seating.
Where
Junior League of Houston, Ballroom
1811 Briar Oaks Lane
Houston, Texas
Parking
Complimentary parking in the adjacent parking garage.
Admission & RSVP
Advance Registration
AMA Members: $30
Non-Members: $45
Students: $20 (student ID required)
Paying at the Event
AMA Members: $40
Non-Members: $55
Students: $20 (student ID required)
PLEASE NOTE: Walk-ins will NOT be assured seating.
Schedule
11:30 - 12:00pm Registration and Networking
12:00 - 12:30pm Lunch
12:30 - 1:15pm Presentation
Don’t miss the Marketer of the Year reception on March 15! More Information
Crystal Awards entry deadline April 2! More Information
|
|
Wednesday 10-Mar-10 11:30 AM to 1:15 PM CST
Position: Founder and President,
Company: Saint Arnold Brewing Company
BiographyBrock Wagner has a long history with beer. His great-great-great
grandfather came from Alsace in the mid-1800's and opened Wagner's Beer
Hall in San Francisco. Brock grew up in Cincinnati and Brussels, both
big brewing towns, where he was exposed to many of the beer styles of
the world. Then in college at Rice University, fate (and a friend)
introduced him to home brewing. This love of beer and brewing is what
eventually led him to the inevitable: opening a craft brewery.
Brock
develops the recipes for the Saint Arnold beers based on his own
tastes. His preference is for beers with rich malty, creamy flavors
and no shortage of hops. These beers include the Saint Arnold Amber
Ale, Brown Ale, Texas Wheat, Fancy Lawnmower Beer, Elissa IPA and
seasonal Christmas Ale, Oktoberfest, Winter Stout, Spring Bock and
Summer Pils. Brock also revived the old tradition of cask ales, a style
of beer not seen distributed in Texas since probably prior to
Prohibition. Saint Arnold’s beers have done well in competitions,
winning 12 medals at the Great American Beer Festival and seven at the
World Beer Cup.
Wednesday 10-Mar-10 11:30 AM to 1:15 PM CST
Junior League
1811 Briar Oaks Lane Houston
|
|