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Selling intangibles is a constant and challenging effort, perhaps the most difficult type of marketing in the B2B space. Marketing B2B services does not have to be boring.
Key take aways:
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Learn tools B2B service industry leaders are using to test, measure and optimize their marketing communications activities -
How unconventional thinking can get you to your goals -
Who and how to collaborate with in order get buy-in from your entire organization
Panelists
Rene Stranghoner, Director of Practice Growth - Weaver
William Trout, Director of Internal Communications - BBVA Compass
Katrina Drake Hudson, Regional Marketing Leader - Humana, Inc.
Moderator: Richard Laurence Baron, Principal, Signalwrite Marketing
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Schedule
7:30-8:00am Registration and networking (coffee and breakfast served)
8:00-8:15am Announcements and introduction of speakers
8:15-9:50am Speakers presentations
9:50-10:20am Q&A
10:20-10:30am Closing remarks |
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Admission & RSVP
Advance Registration
AMA Members: $25
Non-Members: $45
Students: $20
(student ID required)
Paying at the Event
AMA Members: $35
Non-Members: $55
Students: $20
(student ID required)
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Sponsors
Platinum - Pierpont
Gold - Saurage |
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OPML |
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