Event Description

AMA Houston Marketing Strategy SIG
April 2, 2010
Marketing Research Symposium at Rice University

The Rice MBA Marketing Club and AMA Houston invites you to participate in a day of marketing research and networking with top marketing experts and scholars. In today's economic environment, marketers need to know how to efficiently and effectively connect with customers.

Through a compelling lecture series, you will learn to:

Generate strategic insights from customer data in a B2B environment
Understand the strategic advantage of brand and customer understanding
Develop strategies and metrics for measuring brand value

Who should attend?

Marketing managers and market researchers seeking new tactics for deriving customer insights

MBA students interested in a marketing career　

Marketing scholars wishing to sharpen their marketing research knowledge

Individuals interested in exploring a career in marketing

Agenda

7:30 am　   Registration and Breakfast
8:30 am　   Opening Remarks
8:45 am　   Session 1: Strategic B2B Engagement: Insights from Marketing Research at Waste Management
10:10 am　 Session 2: Innovation: The Engine Behind P&G Growth
11:30 pm　 Session 3: Using Research to Understand Brand Value　
12:45 pm　 Lunch and Reception

Speakers
　
Clinton Clark, Strategic Programs Manager, Waste Management - Session 1
Pablo Orta, Marketing Manager Fabric & Home Care, Procter & Gamble International Operations - Session 2
Rajan Sambandam, Chief Research Officer, TRC - Session 3

Register online at:

https://www.jonesgsm.rice.edu/Forms.asp?MODE=NEW&Forms_FormTypeID=-541 　

$20 Students
$45 AMA Members and Rice University Alumni ($55 day of event)
$65 General Admission ($75 day of event)　

For more information on this event, please contact Patra Brannon.　　　