Houston Writer Has Byline in Forbes "Richest People in the World" Issue 

HOUSTON (April 3, 2009) -- Susan Burnell is mingling with the rich and famous again -- in the pages of Forbes magazine, anyway. The Houston-based writer penned the special advertising section "Corporate Meetings and Incentive Destinations: The Secrets of Lower-Cost, Higher-ROI Meetings" in the magazine's March 30 issue, which ranks the world's richest people in its cover story.

Among the sources quoted in the section are Phil Morabito, president of Houston-based Pierpont Communications; Gary C. Sain, President and CEO, Orlando/Orange County Convention and Visitors Bureau; Michael D. Gehrisch, President and CEO, Destination Marketing Association International; and Susan Katz, director of corporate events for True Value Company.

The special section discusses strategies for getting the best possible value from face-to-face meetings, which are still considered to have the highest return on investment of all marketing tools, according to FutureWatch 2009, a survey conducted by Meeting Professionals International.

Burnell is founder and principal of Imagination Ink Business Writing and Public Relations, which celebrates its 15th anniversary this year.